Retreat to basecamp: Spring 2022 campaign
For Spring 2022, I was tasked with crafting a regional campaign that mirrored the core ethos of our global initiative but also addressed specific regional objectives. The primary aim for the US was to heighten awareness and brand resonance, particularly among the West Coast audience.
In response, I orchestrated an immersive experience, inviting four prominent LA-based influencers to Joshua Tree for a weekend. The goal was to produce content that truly reflected Canada Goose's "Live In The Open" brand philosophy. Collaborating with filmmaker Gantry Hill, we successfully juxtaposed the awe-inspiring beauty of Joshua Tree National Park with highlights from the Spring 2022 collection.
This US-centric campaign generated over 2 million impressions, with overwhelmingly positive feedback from the influencer’s communities.
